Free vs. Lite
It’s nice that you want to give prospective users an opportunity to test your game without paying, but don’t shoot yourself in the foot with the words you use to convey that fact. The two words most commonly used to notify a user that they are downloading a version of the game that they can test without paying are “Lite” and “Free.” We say, stick with Free. A user may see “Lite” and not realize that the distinction between the “Lite” and full versions of the game is whether they pay money to play or not. If a user sees “Lite” and that the game doesn’t cost money to play, they may go off in search of the full version. Upon finding the full version, and the fact that it costs $3.99 to download, you’ve probably lost that prospective customer; it’s unlikely the user will then go back to download the Lite version, get hooked, and then go back and buy the full version. By using the term “Free” instead, you note that the user will be able to experience the full range of gameplay possibilities and can notify in the description, and also later in the game, that to play all available levels of the game, they must purchase the full version. People know what “free” means – they don’t have to pay. Leave the coy term – “Lite” – to the soda and beer companies.